Partners Kate Williams and Michael Stone who recently attended the Symphony Legal Conference and Awards, were delighted to accept an award on behalf of the firm for the “Most Innovative Marketing Idea”. The firm won this Award because of their innovative use of the firm’s website to showcase its’ support for the various charitable causes they support throughout the year.
Kate Williams said of the award “We were thrilled to be recognised for our support of our chosen charities by winning this award and it is now pride of place in our reception area keeping a previous award that we won in 2015 company! We invested a huge amount of time modernising our website two years ago and since then have used the website to promote the charities that we support. We have turned our website red to show our support of the Poppy Appeal, blue for Jeans for Genes day and green for Macmillan Coffee Morning. My personal favourite, however, was turning the website pink to show our support of the Wear It Pink campaign for Breast Cancer. I think that using the website in this way shows the human side to the firm and it lets us have a bit of fun with the website in doing so and hopefully helps to raise awareness and donations for these great causes, which ultimately is our aim.”